Our Work
Jersey Mike's
Modernizing Architecture to Harness Future Growth
Handing Jersey Mike's control of their data while protecting the ethos of the corner deli.
Overview
Recognized as one of the fastest-growing QSRs in recent years, Jersey Mike’s was bringing their craveable subs to more customers than ever before. But if they wanted to set themselves up for future growth, they knew they’d have to reimagine their operational infrastructure and gain control of their data. With our extensive expertise in the QSR space and renowned world-class technical execution, WWT primed Jersey Mike’s to streamline operations, increase employee retention, and drive revenue on their journey to share A Sub Above far and wide.
Solutions
Purpose-Built Products
- Mobile applications and experiences
- Full lifecycle product development
- Back-end platform dev and integration
- Advanced automated deployments
Unified Commerce
- Headless commerce architecture
- Personalization and loyalty
- Retail and POS transformation
- MarTech optimization
Capabilities
Strategic Planning & Consulting
- Business and technology mission alignment
- Product vision, planning and management
- Tech and platform assessments
- Organizational and financial modeling
- Partnership criteria, vetting and selection
Development and Integration
- Agile software development
- Agile team transformation training
- Dev Ops | Platform engineering | Infrastructure as code
- 3rd party platform integration Labs-as-a-Service
Research and Insights
- Target- and existing-user research
- Stakeholder interviews
- Operational and digital friction mapping
- Competitive research and benchmarking
- Product and marketing growth analytics
- Industry and tech insights
User Experience Design
- Conceptual art-of-the-possible visioneering
- Product UX and interface design
- Product guidelines and design systems
We saved the company with this app.
Challenge
Ensuring every experience is seamless
When we started working with Jersey Mike’s, they were using legacy systems — from backend ordering to POS systems to loyalty — that forced them to heavily rely on third parties. They were also up against a set of new and rapidly evolving customer expectations, brought on by the rise of fast, on-demand delivery and third-party ordering, that required more flexibility to accommodate. In a marketplace rife with churn and retention pressure, Jersey Mike’s was ready to overhaul their technology to own their own data, streamline operations, and drive revenue — all without over-digitizing the experience or sacrificing their identity as an authentic, beloved corner deli.
Approach
Seeing solutions with focused expertise
With WWT’s help, Jersey Mike’s was able to see the global vision for a robust omnichannel experience that included the relaunch of their mobile and web experiences, integration of white-label delivery, advanced rewards logic, in-store transactions that could easily integrate and order slot multi-modal orders, and more. Then we hit the ground running on a rigorous research journey to bring it all to fruition. We analyzed technical and brand elements. And we examined consumer, operator, and associate experiences in multiple markets. After reviewing everything from order habits and flows to digital experiences in store and on mobile, we set our plan in motion. First, we implemented new back-end systems architecture across the board, including improved microservices architecture that allows for more advanced integration of modern APIs. We coupled this with a scalable, cloud-first architecture built to deploy during moments of rapid demand fluctuation, like big promotions, rewards launches, and their annual Day of Giving. Using this as our foundation, we completely redesigned Jersey Mike’s mobile, web, and POS experiences with cutting-edge intuitive interfaces that know the customer no matter what the channel. And we designed, developed, and integrated an advanced rewards program design, allowing customers to earn Shore Points on every order.
Outcome
Speeding customer satisfaction
Millions of orders later, Jersey Mike’s is seeing the tangible results of their investment with WWT. They’ve experienced a double-digit increase in year-over-year digital transactions, drove up their average unit volume, increased visit and ticket size per transaction, and achieved record-breaking rewards signups — all thanks to the technical scalability, extensibility, and advanced experiences for customers and associates alike that WWT enabled for them. With systems built to adapt in real-time to markets, data regulations, and more, Jersey Mike’s owning their destiny — and taking A Sub Above to more people than ever before.
A New Focus for Food
Navigating Compassionate Care
Let's deliver the unexpected
Ready for a technology company that's driven to ensure your business thrives?